Your name, image, and likeness are valuable assets. Understanding how to protect and monetize them is increasingly important.
Key Concepts
Right of Publicity The legal right to control commercial use of your identity. Varies significantly by state.
Trademark Protection Registering your name, stage name, or brand marks for additional protection and enforcement options.
Contract Considerations How entertainment and endorsement contracts typically address likeness rights.
AI and Digital Likeness
The emergence of AI-generated content creates new challenges. Key considerations: - Explicit consent requirements for AI training - Ongoing control over synthetic representations - Compensation for AI-generated uses
Practical Steps
- Register relevant trademarks
- Review all contracts for likeness provisions
- Consider establishing a loan-out company
- Stay informed about evolving digital rights